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It’s hard to believe we’re only months away from the start of 2023. As business owners, it’s important that we stay up to date on the latest marketing tactics so that our businesses can continue to develop. In this blog post, I’m going to cover six marketing tactics that you may have discarded or forgotten about and need to revisit in 2023. Implement these tactics into next year’s business strategy and you’ll have a length of ahead of the competition.
Search Engine Optimization
At this point, most business owners understand the importance of SEO. However, what many don’t realize is that SEO is constantly evolving. Google makes 3-4 major algorithm changes every year, so it’s important to stay on top of the latest trends. 2023 is shaping up to be a big year for SEO, with several exciting changes on the horizon.
1. Voice search optimization is going to become more important than ever.
With the growing popularity of voice-activated devices, it’s no surprise that voice search is on the rise. In fact, comScore predicts that 50% of all searches will be voice searches by 2020. This means businesses need to optimize their content for voice search if they want to stay ahead of the competition.
2. User experience will become even more important than today.
User experience has always been an important ranking factor, but in 2023 it will be more important than ever. Google’s algorithm is constantly evolving and becoming more sophisticated. As a result, the search engine is able to better understand user intent and provide more relevant results. This means that businesses need to focus on creating a great user experience if they want to rank well in search engine results pages.
3. Schema markup will gain importance.
Schema markup is code you can add to your website to help search engines better understand your content. This code can be used to tag things like reviews, events, and people. Google has been using Schema markup for a while now, but in 2023 it’s going to start using it even more. This means that businesses need to start using schematic markup on their websites if they want to stay ahead of the competition.
Email Marketing
Email marketing is one of the oldest and most effective marketing tactics. However, it is often overlooked or considered outdated. This couldn’t be further from the truth. In fact, email marketing is more important than ever.
1. The number of email users is still growing.
There are currently 3.8 billion email users worldwide and this number is expected to increase to 4.4 billion by 2023. This means there is a large audience you can reach with your campaigns email marketing.
2. Email engagement is on the rise.
Not only are there more email users, but engagement rates are also up. The average email open rate is 21%, and the average click-through rate is 3%. This means that if you are not using email marketing, you are missing a unique opportunity to reach and engage your target audience.
3. Email becomes more personalized.
Personalization has always been a key part of email marketing, but it’s becoming even more important over the years. Thanks to advances in technology, businesses are now able to collect more data about their customers than ever before. This data can be used to create highly personalized emails that are more likely to convert.
Radio advertising
Yes really. In 2023, radio advertising will make a comeback. Thanks to advances in technology, radio is now able to reach a wider audience than ever before. Additionally, people are now spending more time in their cars, giving businesses the perfect opportunity to reach their target audience through radio advertising.
1. The number of people listening to the radio is increasing. This is partly because many workers have returned to the office, and commute times and time spent in the car have increased.
2. The number of people listening to streaming radio is increasing. In fact, radio streaming has increased by 21% since 2020.
3. Radio advertising is becoming more and more targeted. Thanks to advances in technology, businesses are now able to target their advertisements to specific demographics, such as age, gender and location.
4. Residual advertising creates a low barrier to entry. Traditionally, radio advertising was expensive. However, residual advertising has made it possible for businesses of all sizes to advertise on the radio. Residual ads also had the disadvantage of being shown at late hours or in unpopular time slots. But in reality, there are just as many advertising slots in prime time and in the most popular programs. Sometimes stations cannot find a buyer at full price and, as broadcast approaches, they offer these slots at a much lower price. The key to getting the best residual advertising slots and prices is to work with an advertising agency that has experience or even specializes in residual advertising, like The Remnant Agency.
Content Marketing
Content marketing is another marketing tactic that is often overlooked or considered ineffective. However, this couldn’t be further from the truth. Content marketing is one of the most effective marketing strategies available. In fact, it’s been shown to generate three times more leads than traditional outbound marketing and costs 62% less.
1. Demand for content is increasing.
Thanks to the internet, people are now able to consume content anytime and from anywhere. This has led to an increase in demand for content, especially original and high-quality content. Therefore, businesses must focus on creating quality content if they want to stand out from the competition.
2. Video is becoming more popular than ever.
Video is one of the most popular types of on the Internet. In fact, YouTube is the second largest search engine after Google. This means that businesses need to focus on creating videos if they want to reach their target audience.
3. Native advertising is booming.
Native advertising is a form of online advertising that blends in with surrounding content. This type of advertising is becoming increasingly popular as people become more resistant to traditional forms of advertising, such as banner ads.
As the world becomes more digital, the tactics we use to market our businesses must also change. In this article, we’ve outlined six marketing tactics you’ll need to revisit in 2023. These include personalization, radio advertising, content marketing, and native advertising. So what are you waiting for? Start planning your strategy now to be ready for the changes to come.
