Definition: LinkedIn

LinkedIn is a social network that focuses on professional networking and career development. The site offers a free version and paid membership levels.

• LinkedIn is a social network that focuses on professional networking and career development.
• You can use LinkedIn to display your resume, search for jobs, and improve your professional reputation by posting updates and interacting with other people.
• LinkedIn is free, but a subscription version called LinkedIn Premium offers additional features such as online courses and seminars, as well as insights into who searches for and views your profile.

Like Facebook, Instagram, Twitter and a dozen others, LinkedIn is a social network. And like any other social network, it belongs to a large technology company: Microsoft.

But unlike most social networks, LinkedIn is a professional networking site, designed to help people make business connections, share experiences and resumes, and find jobs.

The Essentials of LinkedIn

Despite its professional nature, LinkedIn is quite similar to social networking sites like Facebook. It is based on principles such as connecting with friends (or, in the case of LinkedIn, « connections »), posting updates, sharing and liking content, and instant messaging other users .

LinkedIn also puts a professional spin on ideas you know from Facebook. Your profile, for example, becomes a resume, with professional experiences, achievements, endorsements and recommendations from colleagues.

Your profile is like a CV that anyone on LinkedIn can view.

The site also offers things you won’t find elsewhere, like a comprehensive career board, where you can search and apply for jobs.

Many employment services are now compatible with LinkedIn. When applying for a job, you can share your LinkedIn profile, which sometimes means you won’t have to painstakingly enter your work experience into a lengthy online form.

If you’re new to LinkedIn, here’s a quick overview of the site.

A quick visit to LinkedIn

Welcome is similar to Facebook’s news feed. Here you can view posts from other LinkedIn users and create your own posts for others to see, share and comment on. Like on Facebook, you can limit your messages to only connections in your network, or share your thoughts with everyone.

The LinkedIn homepage will look familiar to anyone who uses a social media site like Facebook, and serves a similar purpose. In this photo, the main pages of the site are highlighted at the top.

My network is where you can see your existing network of connections, and search for LinkedIn users to invite to join your network. You can also see existing invitations that you have received from other people.

Jobs is a comprehensive career site. You can search and apply for jobs, get information about companies you’re interested in, and much more. You can set up notifications and receive emails when there are new job openings.

You can search for jobs by keyword, location, and other criteria. You can also get specific information, such as if you know someone who already works at the company you’re considering.

Messaging leads to an instant messaging platform that you can use to chat with people in your network. You can also use it to message people outside your network through a system called InMail, if you’re subscribed to certain levels of LinkedIn Premium.

At my house, this is where you can find your profile, which is similar to your CV. Here you can show off your career history by displaying your work experience, achievements, education, current location, and more. If you have a LinkedIn account, it should be as polished as your resume because you can expect professional connections and recruiters to view it.

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What you can do with LinkedIn

It should be clear that LinkedIn is a tool you can use to improve your professional network and job search activities.

Many people use the site to expand their contacts and find career opportunities, and the « Jobs » section of the site is a powerful tool for finding and applying for jobs. Certain LinkedIn settings allow you to notify recruiters that you are also actively looking for a job.

Some people use LinkedIn to improve their professional reputation by posting to the News Feed and commenting on other people’s posts.

LinkedIn Premium is a subscription-based version of LinkedIn that adds a number of additional features, such as online professional development courses, insight into who views your profile, and the ability to instant message anyone on LinkedIn , even if she is not part of your network.

LinkedIn is a professional social networking site.

With millions of users, LinkedIn is the largest professional network.

It allows you to connect with trusted contacts, discover profiles and exchange ideas and opportunities with a wider professional network. The platform gives you the keys to control your online identity by allowing you to create a profile.

Indeed, your profile may appear among the first Google search results, because LinkedIn profiles are always at the top of the results. Therefore, you have more control over the image you want people who search for you online to see.

Although considered a low-key social media juggernaut, LinkedIn has a big impact on job seekers, brands, and recruiters in related industries because of its career focus. Indeed, the social network, which was founded in 2002, is now available in more than 200 countries.

It has 774 million registered users and between 355 and 378 million monthly active users (2021 figures). In France, these figures are 10.7 million and 22 million respectively.

LinkedIn is widely used for job searching, professional networking, and finding trending industry topics.

LinkedIn, how does it work?

Create a profile

As with most social networks, the first thing to do when you visit the site is to create a profile.

Additionally, LinkedIn maintains your personal profile on a page where you can enter information such as your professional experience, skills, etc. However, unlike other platforms, the profile is quite important, especially for job searching.

Therefore, it is essential that you fill it out correctly.

The completeness of the platform tells you how complete your LinkedIn profile is. The more detailed your profile is, the more likely it is to appear among the first search results. If you have indicated this type of talent, an employer searching for « Photoshop » may come across your profile.

Make contacts

After creating your profile, you will need to build your LinkedIn network by acquiring connections. The social network is equipped with algorithms and data mining techniques that make this quite simple.

In fact, when you do a series of basic searches, such as entering the names of people you know, LinkedIn will give you suggestions based on the last people you searched for.

Other people will be suggested to you on the “people you might know” page after you have made many connections.

Interestingly, LinkedIn ranks these connections by degree.

In other words, the platform considers your existing connections to be “first-degree connections”.

Therefore, people who are not yet connected to you but are related to your first-degree connections are called « second-degree connections. »

And so on.

The degree of connection is indicated by a blue icon next to their name. Finally, just click the “Connect” button to add people to your network. Then, to personalize the relationship, send a personalized message to this invitation.

You may also already have a network of contacts on another email, such as Gmail. To discover other connections, you can simply connect this contact list to your LinkedIn email. To do this, the « Import contacts » tab saves the list of your contacts if they are directly on LinkedIn. You can then grant access to your contacts to generate a list of potential members for your network.

Create or join a group of people

LinkedIn Groups are used to collect or exchange various types of content, solicit advice, or post/search for job openings.

This professional space is personalized to reflect a common aspect, such as a certain brand, organization or company.

The group can also be used to support causes, or be used solely for posting and advertising.

There are around 1.3 million groups you can choose from on the platform. Of course, you should select those that are most relevant to your field of study.

Unlike other social networks, LinkedIn groups require an authentication request, which is reviewed and approved by management. Furthermore, around a third of « open » organizations are less formal and do not require this type of evaluation. Finally, you have the option to create your own group.

You can attract members and build networks by including a description of the nature of the organization. However, as an owner, you can designate a manager who will help you oversee discussions, settings, etc.

LinkedIn, search for it or find a job seeker

LinkedIn is primarily for job searching and applying.

Indeed, the platform integrates search and recruitment tools, as well as other elements that have made LinkedIn famous. This is why a large number of companies and candidates are present there, encouraging people to apply for jobs and opportunities.

In addition, the platform has gained notoriety and credibility in the use of the social network over time. To do this, use the “jobs” tab to find opportunities based on the type of job you are looking for.

An advanced availability search lets you find the company name, job title, income range, or industry/field you want to work in. For example, a search for « developer » returns approximately 500 results within a 50 mile radius.

In addition, you can save the offers that interest you and come back to them later, or contact the manager personally if you apply directly. Otherwise, as an employer, posting a job offer on LinkedIn will cost you around 250 euros for a period of 30 days. Your job postings as a company will not only appear in search results, but also in your company’s careers tab.

There is a Premium membership option that allows you to attract « talents », that is, people that the site thinks are such.

How does LinkedIn use big data?

Every day, LinkedIn processes hundreds of events and tracks every user action.

This is where Big Data comes in. It is essential for data engineers and analysts who want to understand in depth the many interactions on the social network. They then apply it to generate performance indicators and useful business insights.

In fact, they lead to more profitable decisions in marketing, sales, and other functional decisions. LinkedIn uses data to power its recommendation engine, as well as to offer a variety of data products. Data from user profiles and network activity is combined to form a complete picture of a member and their relationships.

The « People You May Know » feature was launched in 2006 with a large Python script and has seen considerable growth on the platform since 2008. It notifies LinkedIn users of other LinkedIn members they might be interested in interacting with .

Another fascinating data product developed by LinkedIn is Skills Recommendation, which recruiters use to research a candidate’s abilities and knowledge. A member can recommend another member of their network for a skill, which is then displayed on the recommended person’s profile.

Competency approval is a complex data mining task. With the “Jobs You May Be Interested In” feature, LinkedIn joins the business market by leveraging big data for intelligent personnel planning. LinkedIn is used by 90% of Fortune 100 companies to recruit top talent, and 89% of professionals use it to find work.

How is AI used to influence actions at LinkedIn?

LinkedIn has been at the forefront of artificial intelligence for years and uses it in a variety of ways that consumers may not be aware of. One of the company’s key differentiators has been identified as data.

Another important factor was the company’s primary concept: « members first. » The organization’s goal was to generate economic opportunities for every member of the global workforce.

Through this strategy, LinkedIn has found ways to integrate AI into its services. However, the company understood the importance of ensuring that all employees were well equipped to deal with AI in their professions.

To this end, it established the AI ​​Academy, an internal training program. This is a program that trains all employees in artificial intelligence so that they are equipped to work with these technologies.

Igor Perisic, LinkedIn’s enterprise product manager, notes that « AI helps sellers approach members who have an interest in their products. » Behind the scenes, the benefits of AI range from protecting members from fraudulent and dangerous content to directing internet connections….

Every experience is enhanced by AI. Start with the notifications members receive about relevant items. One of the most essential ways individuals interact with AI is through flow, which classifies and categorizes a diverse inventory of activities.

LinkedIn and the regular updates of its site

Unlike other social networks like Facebook or Twitter, LinkedIn updates are generally industry and vocation focused.

That is, every time you share an update, it is also shared and placed on your profile in the activity feed. Likewise, when you participate in a group chat, it counts as an update.

Updates from other websites should be posted using LinkedIn’s « Social Sharing » button, located next to the article. You can also add the « bookmarklet » option for this purpose to be able to share the site more quickly as an update.

However, if you find that updates to certain connections are excessive, you can silence them. Excessive information traffic can overwhelm feeds and cause you to lose essential information.

You can stop receiving updates from a certain person by clicking the « hide » option.

How do applications work with Linkedin?

LinkedIn users can personalize their profile and exchange documents using the applications. For example, one can use the WordPress application to publish various articles.

This allows you to use the application’s capabilities while sharing them on the LinkedIn network. However, in order to access your basic profile information, the majority of apps require authorization.

This is because candidates must adhere to LinkedIn’s privacy policies covering name, position, and other visible data. This also implies that they do not have access to private information while surfing the site.

Mobile apps

LinkedIn also has mobile apps for iPhone, iPad, Android, BlackBerry and Windows devices.

This type of app is particularly useful for posting and tracking group updates. You can easily exchange your connections via email, which is useful for exchanging information at events.

Business cards are not necessary. The person you are interacting with can be found directly in your mobile app. This speeds up the process of adding the person as a link.

LinkedIn: a phisher uses Google Forms to collect personal information

Cybersecurity researchers have discovered a phishing operation aimed at obtaining passwords.

The operation targets users of the professional social network LinkedIn. In fact, ArmorBlox’s investigation follows revelations that the contact details of millions of LinkedIn users are being sold on the dark web.

According to Preet Kumar, this information could be used to obtain the login credentials of users of this social network.

The entire fraudulent operation is carried out using Google’s famous Google Forms service. It allows attackers to bypass most automated tests.

The phishing attack is launched from a real email account of a Nigerian institution. The account was compromised and exploited, according to ArmorBlox’s customer manager.

Since the domain the email came from was valid, he was able to avoid authentication and protection procedures. SPF (Sender Policy Framework), DKIM (DomainKeys Identified Mail) and DMARC are three of these standards (Domain-based Message Authentication Reporting and Conformance).

The fake email informs recipients that their LinkedIn account has been locked. It directs users to the LinkedIN phishing login page, which is hosted on Google Forms.

Because Google Forms is « trusted by default », this page was able to evade all email security binaries that detect known malicious or suspicious links.

Our advice for running a successful advertising campaign on Linkedin

The five steps below show how to launch an advertising campaign on LinkedIn using Campaign Manager.

This advertising platform allows you to create goals and budgets, as well as have full control over the campaign schedule.

Set the objectives of your campaign on LinkedIn

Objectives such as visibility, awareness and conversion rates should be established for each initiative.

The established objective will have an impact on the progress of the advertising campaign.

Define what the target factors will be for our future prospect

Targeting is an essential component of the success of any form of campaign, regardless of the type of advertising you are considering.

It has a significant impact on participation rates. LinkedIn’s targeting capabilities help you reach the right audience.

Opt for a suitable ad format

Once connected to the Campaign Manager, the following services can be used to develop and manage advertising campaigns.

• Sponsored content is used to attract leads and improve a brand’s reputation.
• Message ads to increase engagement and reactions
• Follower, Spotlight, and Jobs ads are examples of dynamic ads that can be used to increase engagement.
• Text ads make it easy to develop ads and run campaigns.

Determine what budget will be allocated to your campaign and the broadcast dates

The next step is to establish the daily budget and campaign schedules. The three cost per option alternatives are:

• Sending (CPS): using message advertising to run campaigns.
• CPC (cost per click): This option is used for action campaigns.
• Impression (CPM): For efforts to increase brand visibility.

Analyze the relevance of your ads

This last phase allows you to evaluate the effectiveness of the advertisements.

Simply go to the campaign manager and choose the campaigns to analyze to see the statistics.

Linkedin is setting up a new paid events service

LinkedIn has announced a new creator-focused project to bring more original content to its platform.

This, however, is not the only attempt he is making to increase engagement on his networking site. LinkedIn Events has seen significant growth in the face of the changing work environment and the transition to an almost completely remote workforce.

By 2020, 21 million people will have participated in a LinkedIn event. In this context, based on feedback from event organizers, the platform studies the payment possibilities in the Events offer.

This move is part of a broader overhaul of the company’s video and audio services. As a result, these will most likely serve as the basis for the event service. For years, LinkedIn has focused on events.

It started with the debut of its Events hub in 2019, before the outbreak, with a focus on in-person meetings.

It codified some of the ways it was employed in more virtual event scenarios a few months into the COVID-19 pandemic.

For example, it launched online surveys and video events aimed at increasing virtual interaction. LinkedIn already had a strong and natural connection with events, whether large trade exhibitions, industry conferences or smaller gatherings. It is used to manage attendee logins for a number of large events.

Users post event content to LinkedIn, and conference attendees use it to continue networking

2021: LinkedIn plans to stop its activities in China

Microsoft announced plans to shut down LinkedIn in the country « due to a significantly more demanding operating environment and stricter compliance standards. »

The company plans to replace its current website with a new site that will only allow consumers to view and apply for jobs. LinkedIn’s demise means the tech giants no longer have a foothold in China. Specifically, Facebook, Twitter and Google.

This professional network, by the way, arrived in China in 2014. During its stay in the country, it grew from 4 to 53 million subscribers. It has recently been embroiled in content censorship issues. It, for example, deactivated the profile of a student activist participating in the 1989 pro-democracy protests, saying that « he had to comply with the Chinese government’s criteria to operate in China. » Chinese agents used LinkedIn to contact foreign nationals and recruit them as spies.

LinkedIn’s planned exodus from China, on the other hand, is expected to have no effect on its revenue. Despite making up a significant portion of the company’s total membership, China may not have contributed significantly to its total revenue. In January 2020, the country contributed 1.8% of Microsoft’s total revenue.