7 Ways To Drive Traffic To Your Website From TikTok

7 Ways to Drive Traffic from TikTok

TikTok is one of the most popular social media apps in the world with over 40 million daily users. It’s no longer just an app for kids and it’s an app that can help your business grow, no matter what industry it’s in.

Businesses around the world have started using TikTok and producing content for this app. The best content for TikTok is short content that gets to the point.

But how can you use the power of TikTok and drive traffic to your website?

1. Use hashtags

Hashtags are a good way to extend the reach of your posts. Using the right hashtags can help you reach many more people than you would have without using them. For example, if you have football videos about Cristiano Ronaldo, using hashtags related to him such as #football, #ronaldo or #manchesterunited can help extend the reach of your post and it can be shown to more people. of people.

Once the reach of your posts increases, you can direct them to your website.

2. Use trending sounds and audio to your advantage

Trending Sounds and Audios are sounds that are popular on TikTok. These are sounds that people use for their videos that are trending on TikTok. If you use these sounds and audios, your videos could have a much greater reach and have the potential to go viral.

A good way to do this is to match audio, music, or sound to your video. By using trending sounds, your video has a chance of landing on TikTok’s FYP page. TikTok’s algorithm prefers and recommends videos that use trending sounds.

Many people who have a few hundred followers or even less have ended up blowing up and going viral by using the right trending sound in their videos.

3. Optimize your profile and bio

To get more followers, you need to make sure that you optimize your profile. If you want more people to visit your blog or website, you need to optimize your profile.

Optimizing your profile involves adding keywords to your profile and explaining to a new user of your page what exactly you do. For example, if your business is a skincare brand. You could have :

“Clean your skin in 2 weeks. Available at Walmart and Target, use code TIKTOK to get 20% off. Shop now.”

You could then include your website under the bio so that your followers are inclined to go there.

4. Use organic and paid strategies to get new followers.

Organically promoting your website on TikTok is good, but using paid ads on TikTok is like a boost. Using TikTok Ads allows you to show your video to more people and to more targeted people. The best part is that you can test it out for less than $50.

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You don’t even need to spend thousands of dollars. Once you target the right people and interests, you will have a good amount of people going to your website when your ads start showing.

You are under no obligation to run ads and only do so if your budget allows.

5. Use the CTA in your captions

Using a CTA or call to action in your captions is one of the best ways to drive your followers to your website. When you post a video to TikTok, you can simply add something like “Go to the link in bio for more information.”

Use the CTA in your captions

You can then have a landing page in your bio to collect email addresses from your followers and stay in touch with them and promote in the future.

Pro tip: Place a lead magnet in your bio. A lead is a free product/service that you offer to your subscribers in exchange for their email address. This could be an ebook, report, audio file, video, coaching call, etc.

Your followers will be more inclined to give their email because you provide them with value.

6. Keep Your TikTok Videos Short

Short videos are the best on TikTok. TikTok is a platform where short content is most effective and, in general, TikTok audiences have shorter attention spans.

In the same way that you include a CTA in your captions, you can add text overlay on your videos to encourage your followers to visit your blog or website.

Or even add part of a video, then shorten it and add “watch the rest on our website. Link in bio” in the caption or as text overlaid on the video. Those of your followers who are interested will be more likely to go to your website and watch more.

Cooking videos do this well by adding “see the full recipe on our website”.

7. Collaborate with influencers

Partnering with other influencers or larger pages is a great way to drive traffic from TikTok to your website.

An easy way to find influencers or pages in your niche is to do a simple search for accounts by hashtag. For example, if your website is in the basketball niche, you will want to search for #basketball. Then you can click on the accounts that appear in the search and send them a DM or email and ask them how much they would promote your website.

This is a good way to use followers from other pages and attract traffic to your website.


Although TikTok is one of the newer social media apps, it is no longer the new kid on the block and has the potential to help drive tons of traffic to your website and you can earn money with.

Make sure you follow the tips in this article to make your website look its best. Remember, one of the best things you can do to get people to leave the app and go to your website is to provide them with value.

This could be something free or even more information you can offer them on your website or maybe even a discount. You can be creative.

TikTok is a growing social media app and shows no signs of slowing down. Use the tips in this article to take advantage of the traffic it offers!

This excellent article was written by Bilquis Ramzan, I am only the humble editor.