seminaire entreprise

Company seminar: 10 tips for organizing it

Business seminars are a good way to take stock of the company’s management and redefine the guidelines for internal management. This is the ideal time to strengthen ties with your teams and review current objectives. Whether you are a director or manager, in this article we give you 10 valuable tips for organizing your company week.

#1- Define the objectives of your business seminar


The first step in organizing your business seminar is to ask yourself a series of questions and answer them.

The first question to ask yourself is “why?”. Why do you want to organize a business seminar?
What are your goals ? Determining and clarifying them means laying the foundations and giving you a clear vision of what you want by organizing a seminar for your company.
Is your seminar an integration seminar? Is it a seminar to strengthen ties within the company?
Does it only concern managers? Does it concern only one part of the business?
Will it be an opportunity to announce the company’s new projects? As you have surely understood, a business seminar can have several purposes.

The most important point is that your seminar is designed accordingly and to meet its objective.

#2 – Define the budget, date and location of your business seminar

The budget

Now that your goals are clear, it’s time to determine your seminar budget. The budget is what will limit you or not on what you will be able to organize and do during your seminar. This is a very important point in the organization of your business seminar since it gives you a framework.

If you are a small business, it is obvious that the budget allocated for your week will be less than that of a multinational.

However, do not start with the idea that because you have less budget your seminar will be less efficient. With good organization, your seminar will be successful even with a limited budget.

The date

To be flexible, plan the date of your seminar at least 4 to 6 months in advance. Especially if you are part of a large company, organizing an event must be planned well in advance. Depending on your business schedule and the periods when your activity is strong or not, it is up to you to choose the ideal time.

The place

Some places are cheaper at certain times of the year. For example, warm islands and countries are cheaper in autumn-winter and early spring. In short, the location you choose for your seminar is important: in terms of price, but also in terms of objective.

If your budget allows, you can go to another country or a prestigious location. Please note, however, that you don’t have to travel thousands of miles or go to the Four Seasons to find prestigious locations. We are lucky, in France, to have the most beautiful places in Europe and very rich regions.

Many historic places, such as certain castles, offer corporate seminar packages.

#3 – Choose the most appropriate means of transportation

An important but often forgotten point: the means of transport to get to the seminar and transport your entire team. Especially if you want to hold your business seminar abroad, you must plan transportation in advance. Regarding transport, there are several scenarios.

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The seminar location is close to your business:

In this case you can ask participants to organize themselves accordingly to take the metro, tram or public transport. Be careful if you opt for this option, check well in advance that the place is indeed served by public transport. If this is not the case, you can organize carpooling between participants or rent a bus.

The location is more than 1 hour from your business:

Depending on your budget, you can consider renting a bus or using the train. Favor traveling in groups rather than individually. In fact, the seminar begins as soon as the employees meet.

The location is very far from your business or in a foreign country:

If the location in question is served by a railway line, you can opt for the train. If this is not the case, the most logical choice will be the plane. Please note that in this specific case opting for business aviation is more advantageous than opting for commercial aviation.

For find out the price of a private jet, do not hesitate to call on specialized companies like AEROAFFAIRES.

#4 – Choose the type of restoration

During your seminar, you will surely have to cater for yourself and the other participants. Depending on your budget, you can opt for a caterer for the duration of your stay. You can also choose a seminar location that offers a catering service.

#5 – Choose accommodation for your seminar

Ideally, we recommend that you select a seminar venue that can provide accommodation for each member of your team. Avoid shared rooms. Employees appreciate these moments of company and their colleagues, but they will appreciate having a room alone.

#6 Draw up a list of activities for your business seminar

For the activities proposed during your business seminar, it is best to refer to your determined objectives, but above all to your corporate culture. While some can organize more crazy activities like a yoga session with goats, for some, it is unimaginable to do this type of activity. It is based on your objectives and your imagination that you will be able to find the most appropriate activities. However, there are two types of activities.


So-called “incentive” activities allow you to highlight participants, thank them and highlight their contribution to the company in general. It is a moment dedicated to taking stock of the year and to the performances and demarcations of certain people.

Team building activities

“Team building” activities are activities done during relaxation time. These activities are there to strengthen the bonds between participants and create an environment of trust and good humor.

#7 – Identify the theme of your business seminar

The theme is different from the objective, as with the rest, it will vary depending on the objective and the audience. The theme must be appropriate and provide a framework for the business seminar. By discovering this theme, participants should be able to preview what they are going to do during this seminar and identify the objectives. Defining a theme is also the way to be less formal about the content of the seminar and to make it more attractive.
businesswoman thinking

#8 – Ask your colleagues for feedback

That’s it, you’ve finished your business seminar! So that this event remains in the minds of all participants and that you can look back on your objectives, do not hesitate to have your participants fill out a questionnaire. This way, they will be able to give you their impressions, what they appreciated and what could be improved.

Consider communicating on your company’s social networks. Share on LinkedIn, send the photos as well as a summary of the seminar.

#9 – Goodies and other business gifts to spoil your employees

If you want to go into detail, you can plan goodies at the end or at the beginning of your seminar in the image of your company. Receiving business gifts is always pleasant. Try to find one or more goodies that can be useful to your employees.

#10 – Take stock of your business seminar

Finally, you can take stock of your seminar and make a report of everything that happened. This feedback will help you organize future events and seminars. Taking stock of your seminar is also a good time to point out things to improve and those that were a success.

With all the tips we have seen together, you are now ready to organize your business seminar. Still plan your organization 4-6 months before the event.