Facebook supprimera son onglet Actualités et cessera de payer les éditeurs pour les actualités

Facebook will remove its News tab and stop paying publishers for their news content.

In 2019, the world of social networks witnessed a resounding launch: that of Facebook News. This initiative, announced with fanfare, aimed to reshape the online information landscape, with contracts worth millions of dollars for renowned publishers such as the Wall Street Journal, New York Times and CNN. However, the end of this adventure has been announced for April 2024. On this date, Meta, the parent company of Facebook, will turn the page of Facebook News, both in the United States and in Australia, signing the end of commercial agreements with news publishers and ruling out the possibility of future dedicated products.

This withdrawal is not unprecedented. Facebook’s Instant Articles had already suffered a similar fate, and the 2022 shift, steering the platform towards a content creator-driven economy, had provided clues to this evolution. The announcement of the departure of Campbell Brown, formerly responsible for information partnerships at Facebook, was seen as another sign of this gradual disengagement.

When it was launched, Facebook News was intended to be a response to public expectations for quality information, thus wishing to play a role in supporting journalism and democracy. This direction appeared to respond to a survey that found Facebook users felt a lack of access to various categories of information, such as entertainment, health, business and sports, within their news feed.

However, Meta recently expressed a different view, arguing that news accounts for less than 3% of what is visible in users’ news feeds around the world and is only a tiny part of the experience. on Facebook. In this context, the company has decided to redirect its investments towards formats popular with users, in particular short videos.

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However, publishers are not left behind. Meta encourages them to continue posting through their own Facebook pages, leveraging tools like Reels and advertising strategies to direct users to their websites.

This decision closes a series of expensive licensing agreements in certain regions of the world, such as in Australia where Facebook had invested $70 million annually in agreements with media such as Sky News Australia and News Corp. These agreements, which came in response to an Australian law requiring digital platforms to negotiate with media outlets, have now expired.

The situation is not unique to Australia. In 2021, after a legislative battle, Facebook briefly banned the publication of information on its platform, affecting not only news pages but also government and non-profit organizations. More recently, Canada also suffered similar blocking from Facebook and Instagram, following the adoption of similar legislation.

This series of developments highlights the tensions and challenges in the relationship between digital platforms and the world of news publishing, marking a significant step in the evolving media landscape and policies of the social media giants.