messagerie mail gratuite

Free email messaging: A really good idea for your business communication?

Having become essential for internal and external communication, such as for example transmitting documents between departments or canvassing a prospect, the different electronic messaging systems in the global sense of the term offer an equivalent typology of service, although with many diverging points regarding functionalities. and various options offered.

In order to identify your needs and the various possibilities available, we have sifted through everything you need to know about electronic messaging.

Overview of free email services

Free messaging alone represents a large market share of mailboxes intended for small and medium-sized businesses, with however a focus on messaging offered by ISPs (Internet Service Providers) to their customers when they subscribe to a subscription to their services.

Seductive in substance, the offer of email messaging free offers strong arguments that should suit ordinary users. Among those offered by the main ISPs such as SFR, Orange or Free to name only the best known, integrated messaging has the advantage of simplicity as well as good availability of access to services.

Other free messaging services like those offered by web giants like Microsoft or Google are also very easy to use and offer a plethora of features, such as the integration of external services dedicated to the management of documents and attachments. Access to these additional features is also free, or at least for a large majority of them.

However, beyond these advantages, free messaging does not match paid offers in terms of security and data confidentiality.

What are the counter arguments against the use of a free messaging service within a company?

Despite these arguments which may hit the mark at first glance, using free email messaging for your business also offers its share of disadvantages, and not the least:

  • Security reduced to the strict minimum
  • Limited data privacy
  • Branding your business
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These 3 arguments alone should convince you to opt for a paid messaging service.

email security

The first argument, namely the security of accounts, is in itself an essential point that should not be neglected. Indeed, in recent years numerous data leaks linked to web giants have been reported on the dark web, and no less than 500 million compromised accounts and associated data are thus found in nature, accessible to eyes of all.

Paid email messaging services such as those offered by OVH or Proton Mail are much less exposed to this type of leak and the security of accounts is a major argument which should weigh in the balance when making the final choice which, as a decision-maker , yours.

The second argument concerns data confidentiality. On this point, free service providers remain unclear on how they process data and documents that pass through their messaging services.

Let’s take a simple example. Google, through its Gmail messaging service, has acknowledged analyzing the content of emails with the aim of “improving” their services. Without going into details, this intrusion into the content that passes through your email should convince you to avoid using it in the context of exchanging sensitive data and documents.

Finally, regarding your company’s brand image, put yourself for a moment in the shoes of one of your colleagues and/customers. Do you want to trust a company using a popular or free messaging service within the framework of a contract whose financial stakes represent your own investment?