Comment mettre en avant une stratégie produit éco-responsable ?

How to promote an eco-responsible product strategy?

One of the worrying challenges of our time remains environmental protection. It involves reducing greenhouse gases. To preserve natural resources, products from different sectors must be ecological, resistant and therefore less polluting. But how to succeed in an eco-responsible product strategy?

Importance of ecological packaging in an eco-responsible product strategy

Product consumers, associations and politicians are becoming more and more demanding on Environmental protection, rightly so. It is the duty of every citizen to ensure the impact of production chains on the environment: in this perspective, with the support of CAÑO Consulting, you can do away with the traditional packaging used in the past.

Study on European consumers’ packaging preferences in 2020 reveals that 70% of consumers are resistant to the use of traditional plastic packaging. Likewise, 48% of them have stopped dealing with companies that are not up to date in the race to go green.

We need eco-responsible and well-thought-out solutions to overcome the problems caused by traditional packaging.

In this context, any company concerned about its brand is required to put in place a environmentally friendly product strategy. Ecological packaging is today one of the innovative and eco-responsible solutions. Also called eco-packaging, ecological packaging is designed to be:

  • sustainable : quite resistant,
  • recyclable: reusable,
  • biodegradable : producing less waste.

They therefore perfectly meet consumer expectations.

Eco-responsible product strategy

Strategy for proper integration of ecological packaging

Ecological packaging represents the solution to take a significant step towards eco-responsibility. However, a modern and effective campaign is needed to put old methods in the trash and reassure consumers. Design and communication constitute the real pillars of an eco-responsible product strategy.

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Design of eco-responsible packaging

As mentioned earlier, eco-friendly packaging should be durable, recyclable and biodegradable. To achieve this, each company must choose the materials to use with particular care. There provenance of raw materials, processing conditions and carbon footprint during production are factors to monitor to better convince consumers.

Packaging can be made from cardboard, kraft paper, aluminum and bioplastics. Beyond the design which can vary from one material to another, these packaging all have a few factors in common: sustainability, recyclability and biodegradability. However, when it comes to bioplastics, it is important to choose a good supplier in order to avoid counterfeits.

Communication around eco-responsibility

After manufacturing, each company must be able to reassure customers about the quality of its packaging. To do this, transparency seems to be the safest route. You must make public the various technical information about the materials used, the production chain and the final results. These details can be clearly written on the packaging. It is especially important to avoid greenwashing, that is to say, we must be transparent with consumers.

Communication also involves taking into account consumer opinions. You can collect these reviews through a website intended for advertising purposes. Digital is much more popular to avoid the production of waste.

A good strategy allows for good integration of ecological packaging, an increase of sales (customers will trust more as soon as they are reassured) and a preservation of the environment and natural resources.