Comment mener une meilleure campagne de marketing par SMS en 2023 ?

How to run a better SMS marketing campaign in 2023?

SMS marketing campaigns have been around for a while now. They are known for their effectiveness in generating funds for various causes, raising awareness and being excellent marketing tools. HAS

At the same time, when you run a campaign, you want it to be very effective in achieving your various objectives and raising vital funds; and there are several ways to ensure that this will be the case. There are several ways to ensure that this will be the case. So, let’s take a closer look at them, here and now.

Defining Your Goals Before SMS Marketing

First of all, you will definitely need to define your goals first. This way, you will be able to determine exactly what you are trying to achieve and the steps you need to take to achieve it successfully. For some organizations this will be a marketing issue, while others (like charities rather than profitable businesses) will want to look into texting platforms for nonprofits.

Whichever path you take, it is essential to clearly define your goals and keep them in mind, as this allows you to measure your success. At the same time, if everything didn’t work out as you initially hoped, you will be able to make various improvements for next time.

Choose the timing of your messages carefully

Two of the main times you’ll want to avoid sending messages are too late at night or too early in the morning. The main reason for this is that it is much more likely that people will not see your communications since they may still be in bed – but they may also be frustrated at receiving messages at these inopportune and disruptive times and will therefore be more likely to unsubscribe from your service.

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Instead, you can think about when people come home from work, have had their evening meal and are relaxing – this is a prime time when engagement will likely be higher.

Make sure your call to action is effective

When you text people, it means you’re going to want them to take action in one way or another. So you need to think carefully about how you are going to phrase your call to action, as well as how you are going to be able to encourage people to respond to it.

Ultimately, without proper wording and engaging content that stirs emotion, there’s not much of a reason to take action. to send messages in the first place. I hope you learn this over time and discover exactly what your target audience responds to best.

These are all part of the different methods available to ensure that your next SMS marketing campaign is successful. Overall, it’s never too late to start adapting your approach and measuring your success – so don’t hesitate to get started now.