Indeed: we tell you everything about the search engine dedicated to the employment field

Google isn’t the only place to search. Many providers can be operational from Web 2.0. Indeed remains a name to remember when it comes to job posting queries. It is already a multinational represented in several countries and the company is the leader in its field. These next lines explain everything about this platform.

Indeed: How does this search engine dedicated to job searching work?

A benchmark in its segment, Indeed is a multisource platform. It allows Internet users to find job offers posted on other sites. The algorithm used seeks to offer relevant answers based on the keywords entered. People looking for work benefit from the deal, while employers benefit from greater visibility. They can build traffic to their own sites thanks to Indeed’s millions of visitors.

Technically, Indeed is a metasearch engine. It is capable of churning out an almost unlimited number of job offers. Its algorithm draws information from other search engines. The results are continually enriched as advertisers post posts. The robots scan the recruitment section of the listed companies, the agency pages or platforms relating to the employment field. is free and improves over time. Job seekers have selective sorting tools that allow them to refine their request. They will be able to find the work they need without having to pay for a commission or any subscription fee. What really distinguishes this service provider from other sites which work more as a placement agency. When browsing Indeed for the first time, the Internet user has an easy guide to finding the position they want to land.

What level of relevance for Indeed’s results?

Relevance has made Indeed number 1 in its field. The leader in search engines dedicated to employment offers optimized results based on queries. The platform mainly answers the questions “what position” and “where”. As a result, the Internet user will mainly have advertisements located near him or at least in his country. The offers are also the most recent.

Technically, organic search focuses on the most recent ads. They are presented on the first pages according to the date and time of publication. Unlike other job posting platforms, updating is automated at a pace that no human team can keep up. Indeed, the site has technological means to process dozens of verified offers every second.

Job seekers can also sell themselves on Indeed. This platform deploys a bank of resumes in which employers and headhunters can fish for talented employees. Regardless, all profiles can respond to ads using shortcuts intended for this purpose. The system is off the beaten track since the Internet user will not even have to open an account and log in before applying for a job.

Indeed: What is the interest for advertisers?

Advertisers mainly intend to boost their visibility with their target audience by being listed on Indeed. These are companies, but also associations, communities or individuals looking for collaborators. All hope to appear at the top of the results pages. They want to be associated with keywords that have a direct relationship with their activities, locations or their founding values.

Generally speaking, visitors do not go beyond the first 10 pages. Thus, advertisers aim above all to appear among them. It’s even better if it’s possible to be at the top of the list for a given quest. Indeed, the goal is not only to recruit, but also to show that the company is doing well to the point of looking for new employees. That said, you have to follow certain rules to be well seen on Indeed.

Another important detail: ads at the top of Indeed results pages receive a large number of clicks. This generates traffic. Search engines like Google are eventually recognizing that the source site for job offers is worth associating with specific keywords. This SEO logic should be used for any company that wants to work on its presence and image on the Web.

How can an ad published on indeed surface?

There are a certain number of rules to follow so that the advert is well referenced on Indeed.

  • The title must be clear, concise and without any abbreviations or acronyms. It describes the position in less than 80 characters.
  • Throughout the publication, the language for the entire offering should be neutral or moderately colloquial. Difficult to understand terms and metaphors should be avoided.
  • The nature of the contract should be given at the top, or even in the title. A position can be part-time, permanent or fixed-term. The duration should be stated unambiguously.
  • Using SEO techniques based on keywords that are successful on Google also works on Indeed. You shouldn’t deprive yourself of it.
  • It is optional to provide the identity of the advertiser or their geographic address for each offer. This information is automatically extracted from the ATS field.
  • Recent offers benefit from visibility if they are relevant. However, recruiters who want to get more traffic can subscribe to the cost per click option.

What business model for this platform?

Indeed is completely free for job seekers. Internet users can freely browse through its pages. They benefit from an internal search engine without having to register, necessarily watch videos or be taxed in any way. Like any other website, the platform lives in part thanks to advertisements.

For their part, recruiters pay a certain amount if they wish to benefit from better visibility that the site offers them free of charge. These employers take advantage of the pay-per-click system. They pay money for genuine visits to their own web portals. In short, the return on investment is there.

Sponsored offers work similarly to Google SEA. This is a way to stay at the top of the results, even if the announcement is no longer so recent. This system is interesting on a platform which has 250 million monthly visitors. These clicks partially concern links that have paid to be seen. This allowed Indeed to still be operational after many years.

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What other details to know about Indeed

Like Facebook, Indeed was born in the first half of the 2000s in the United States. Unlike the social network, Amazon and Apple, the multinational was born in Texas. Its headquarters is in Austin, in the heart of the USA. Part of its premises is located in Stamford, Connecticut. Founders Paul Forster and Rony Kahan are American, but the company is currently owned by Japanese group Recruit Co. Ltd.

In addition to the United States and Japan, has representatives in around fifty countries. The company created at the instigation of the New York Times newspaper is active in Australia, Germany and Ireland. It is also a reference search engine for jobs in Canada, England and France. For its deployment, the platform uses 28 distinct languages ​​with vocabularies accessible to the general public.

Indeed has been profitable since 2005, although it required fundraising to survive the first year of existence. The takeover of the company by its Japanese owner brought some changes, but the operation remains the same. In 2014, the multinational acquired Mobolt, the company owning cutting-edge mobile technologies. Since then, a good number of visits have been carried out easily from a Smartphone.

Finally, if we have to talk about competition, Monster is currently Indeed’s main opponent. This American site existed before it, but the platform overtook it after a decade of running. Followers also abound everywhere, particularly in Silicon Valley where SimplyHired continues its development. In the fray, Yahoo also tried its luck, without having had any real success.

Everything you need to know about Indeed’s job search engine

Indeed is one of the most popular job search engines.

It is the first global site of its kind, with offices in different countries. Indeed is a multi-source platform that helps job seekers find the most relevant opportunities.

At the same time, it provides employers with exposure to hundreds of millions of site users.

Indeed: the company

Indeed was founded in 2004 and is headquartered in Austin, Texas. It also has an office in Connecticut, in Stamford. The site was created in collaboration between Paul Forster and Rony Kahan. They created, a job search engine. In reality, it is a subsidiary of the Japanese company Recruit Co. Ltd.

Although headquartered in Texas and Connecticut, Indeed has offices around the world. There are branches in San Francisco, San Mateo and Seattle.

They do, however, have offices in Japan, Australia, Canada, Germany, Ireland, the Netherlands, England and, of course, France.

Thanks to these different locations, Indeed offers job offers in more than sixty countries. Plus, with 28 languages ​​available, anyone can navigate the site simply. Indeed is well-regarded in the job search industry.

In terms of search engine and ads, the site is considered the best online business plan. The site generates a lot of money, so no fundraising has been necessary since 2005.

Indeed versus the competition

Monster is another well-known American job search site in the world.

Before 2010, it was the most popular job search engine.

However, Indeed’s traffic grew so much that it overtook to earn the top spot among the busiest job sites. Also, in Silicon Valley there is a similar version of Indeed called SimplyHired.

This startup raised a lot more money initially, but Indeed quickly surpassed it, demonstrating the site’s superiority. Finally, Yahoo tried to eliminate competition by shutting it out. He joined job search services in an attempt to dethrone Indeed, but without success.

How does Indeed search for a job?


Indeed is able to provide a large number of job postings because it is a metasearch engine. In other words, it gets its data from various other search engines. Therefore, the deals it offers come from various sources.

This could be a job board, the recruiting area of ​​a company’s website, or even agencies and industry associations.

It is essential to emphasize that access to job offers on is completely free.

Indeed, since its creation, job seekers have had free access to all the information and resources they need to find work. This is obviously not the case for all job search engines. New visitors, for example, can quickly browse the site.

The developers have tried to provide all the necessary information to help people find what they are looking for on the site more easily.

The search results

Indeed’s primary goal is to return search results that are most relevant to a job seeker’s query.

The “what” and “where” queries are the most commonly used by visitors.

This means that when a user submits this type of question, the first results that appear are those with the most knowledge on the topic. In addition, the offers that appear are classified according to the date of their publication on the site.

Organic search favors the most recent offers in order to provide the most relevant options. They are in the first pages.

Therefore, the more new offers there are, the less old ones appear in search results. Also remember that the site receives around ten new offers per second.

Indeed, on the other hand, offers a feature that allows people to quickly apply for jobs that match their qualifications. It implemented an online CV system in 2011.

The site is no longer just for job searching; Job seekers can now apply directly via the advertisement. The published CV can be saved on Indeed and used later for another job.

This method helps speed up the job application process by eliminating the need to log into another external email account.

How to optimize your ad on Indeed?

search on indeed

It goes without saying that recruiters who post jobs on Indeed aim to be found in search results.

The first ten pages of results are generally the most visited by site visitors.

Since the most recent ads are displayed at the top, they usually receive an initial stream of clicks.

On the other hand, a visitor who clicks on a job offer will not necessarily apply for this position. The offer will be ineffective if it is not aimed at the appropriate audience or if the job descriptions are not suitable for the job seeker.

Likewise, if the required tasks do not correspond to the position to be filled, or if the application steps are also too complicated, the visitor will abandon their application.