Marketing: save time with sprint design!

Marketing trends are constantly evolving. Today, time is running out for an impactful ROI. The design sprint is a concept that allows you to save time while maintaining optimal quality of work. How to define the design sprint? What is the difference with design thinking, a well-known technique?

What is design sprint?

Design sprint is a method based on design thinking. Overall, the principle is simple. It involves moving from a concept idea to its realization or plan in a defined time (5 days in most cases).

Why is design sprint interesting? Condensing your research and devoting yourself fully to the prototype allows you to quickly identify obstacles to design or sales. Here are the 5 stages of the design sprint:

  • Monday: understand and define the objectives, as well as the target
  • Tuesday: diverge and think about possible solutions
  • Wednesday: decide and choose the best solutions
  • Thursday: prototype to shape the envisaged solution
  • Friday: test based on a typical scenario

The advantages of design sprint

The design sprint has several advantages:

  • Problems are resolved in less than a week.
  • Ideas are tested before investing in the various stages of development.
  • The return on investment is faster and greater.
  • Reorientations are not costly or pose little risk.
  • Integrating the stages of the design sprint facilitates fundraising and reassures investors.

This method, inspired by design thinking, is ideal for quickly knowing the viability of a project. To test this technique during your projects, do not hesitate to inquire about learn more about design sprint !

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Design thinking: what does it consist of?

Design thinking is a method focused on the user experience, that is to say on humans. We anticipate the most likely behaviors. This way of working is well known by marketers responsible for converting visitors with calls to action (CTAs).

design sprint

Here, there is no real process, but rather a state of mind in which the user is at the center of concerns. He must be satisfied and his satisfaction must obviously give rise to a conversion into an ideal scheme. However, we can remember 7 steps to follow in this type of process: define, research, imagine, prototype, select, implement and learn.

We can say that design thinking is an angle of view to adopt when designing a product. The product must be designed to solve user problems. The notion of UX design is at the heart of the method.

The tools used are generally Hotjar and User Testing to collect user feedback. In terms of creating models, you can use Adobe XD or Figma.

What is the difference between design sprint and design thinking?

Design sprint and design thinking are linked. Indeed, we can say that the design sprint must encompass a design thinking strategy. Indeed, the design sprint concerns the methods and tools allowing innovation in project design. On the other hand, design thinking aims to solve user problems using tools and methods, of course.

Therefore, you will agree that these methods serve a different purpose separately. Yet, applying both saves time with low investment.

To conclude, design thinking is a broader concept than design sprint which can be part of a design thinking strategy. However, these methods can be used separately.