seo prestashop

Optimize the SEO of your sites under Prestashop

Although WordPress is the most popular CMS to date, it shares the market with equally powerful tools, including Prestashop. For e-retailers, this platform is among the most complete for creating an online store. It also joins other CMS in its ease of use by offering users an interface that is easy to use.

Despite the undeniable qualities of Prestashop, optimizing a site under this CMS for natural referencing is not an easy task. However, a virtual store worthy of the name cannot be profitable without good visibility on search engines. In order to solve this puzzle that could torment you currently, we have prepared this file explaining how to work on the SEO of a site under Prestashop.

Prestashop: a CMS not tailored for SEO?

Prestashop was not built in the same spirit as WordPress. This is a CMS intended for e-retailers and accessible free of charge. Its survival depends on the sale of modules. These provide the means to add various functionalities to sites being created. For example, they make it possible to collect more statistics, supervise sales more effectively or make certain modifications more easily.

The publisher of Prestashop has understood for a long time that e-retailers cannot do without an SEO strategy. Solutions in the form of modules have been developed to meet these needs. Although Prestashop is accessible free of charge, its use requires e-retailers to obtain certain specific modules for the sustainability of their activities. The CMS owes its longevity to this business model.

It is therefore clear that natively Prestashop does not offer as many options as other platforms of the same type. To enter a relatively competitive market, the user must necessarily spend a few euros in order to equip themselves with the essentials for SEO optimization worthy of the name.

How to optimize the natural referencing of an e-commerce site under Prestashop?

As mentioned previously, you will need to equip yourself with the appropriate modules to work on the SEO of your online store. Ideally, you should therefore review all the add-ons already present and ensure that none are missing. However, new modules designed for SEO continue to appear day after day. However, you will not necessarily have to purchase all of these modules. Some of them may come with your chosen theme.

In order to provide you with best practices to properly optimize our site, we will present below the questions you should ask yourself. By focusing on these questions, we will also give you the names of some commonly used modules. We will mainly discuss on-site optimizations. If you cannot get your site to the first page of Google after following our advice, you must look into off-site optimization of your store, i.e. netlinking.

Have you managed to create a responsive design e-commerce site?

Responsive design has become essential since the deployment of Google’s Mobile First index. A site without a mobile version will be less well positioned than a portal integrating a mobile version. Google actually wants to provide more navigation comfort to mobile users, whose number is constantly increasing. Before designing or deploying a complex SEO strategy, Prestashop users must already choose a responsive design theme.

Aside from the issues related to SEO, a responsive e-commerce site design truly improves the accessibility of your online store. SEO consultants estimate that in many industries, more than half of traffic comes from mobile devices. Consumers behind their smartphones and tablets need to experience your products at their best, regardless of the devices they use.

Be aware, however, that modifying a classic theme to make it a responsive design theme is not an easy task. In case you have made the wrong choice, it is better to change the theme instead of embarking on endless modifications. If possible, avoid free responsive themes. The display may leave something to be desired due to some unresolved bugs.

Still, a change of theme can confuse your loyal customers. Faced with this situation, we advise you on the contrary to modify the theme by hiring the services of a developer who knows the CMS perfectly.

Have you changed the tags of your PrestaShop site?

HTML tags including Hn, Title and meta description tags are an integral part of the SEO optimization of a site. These tags are unfortunately too often neglected by e-retailers. Indeed, these elements would have to be personalized beforehand. This personalization will be important in the eyes of search engines. It allows you to distinguish a site from other platforms using the same theme.

In principle, any Prestashop theme includes a tag customization module. So you don’t necessarily have to plan any purchase. That said, if the theme does not have this model, you must take out the credit card to optimize your site.

Among the most popular modules, Easy SEO is by far the most accessible and practical. This module costing €59.99 will do the trick. Those with a larger budget can opt for SEO Expert, a mini toolbox that will cost you no less than €150.

This more efficient module offers additional functionalities. It provides the means to rename images already present on your server. Remember that Prestashop does not natively offer this possibility. This module also offers you a new opportunity to optimize your site. As we will discover later, images and alt tags play a decisive role.

Have you worked sufficiently on the content of your category pages and your product sheets?

Category pages and product sheets occupy an important place within an online store. We emphasize the importance of category pages. These are often the most visited pages since consumers naturally seek to discover all the products we offer. As you imagine, a natural referencing strategy necessarily involves textual content. It will be necessary to provide sufficient information to visitors while using the right words to position yourself correctly on the market.

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Prestashop allows you to natively add content to category pages. In this sense, there is no need to obtain a specific module to carry out these tasks. That said, to provide a product description that will be well received by Google’s algorithms, the use of a semantic analysis tool should be considered. This time, you will have to use other tools such as YourTextGuru. This type of tool helps you work on the content in order to target the right queries. In practice, it is a question of using key expressions in a given subject in order to reflect a lexical field that is both rich and coherent.

However, semantic optimization tools are not everything. You should also use strong tags to highlight specific phrases. By using this tag, you will be able to indicate to Google’s indexing robots which terms to consider first. This way, you will be able to position yourself on the queries of your choice.

When it comes to product sheets, the clarity of the description provided takes precedence over your SEO goals. Broadly speaking, it is a question of providing as much information as possible on the article in question. This information will allow potential buyers to make their own opinions. You can also add your personal touch to the writing of your descriptions in order to create an authentic connection with the buyer.

There are many ways to structure a product sheet. However, many specialists believe that it would be wise to present the article, list the advantages and then provide advice on use. For products whose use requires certain know-how, we will provide an FAQ section. Each response provided will be unique content that delivers valuable information while developing a precise lexical field. For those who do not know how to add an FAQ section, it is possible to rely on Opart FAQ, a module designed precisely to meet this type of need.

Have you planned a blog section for your e-commerce site?

Webmasters must understand that good positioning goes hand in hand with a content strategy. However, how do you distribute content on an online store? Well ! All you have to do is add a blog section to your site. This will allow you to address themes related to your field of activity or the articles that you offer.

A blog will also be used to place various useful links for netlinking and your internal networking (we will come back to this later). Thanks to this component, you will have several anchors. This will allow you to highlight the most important pages of your online store. This way, you will be able to implement a real SEO strategy.

A blog will also be essential for building your own identity on the Web. The content accessible on the blog will demonstrate to the audience that you have real know-how or perfect knowledge of your products. A blog will consolidate your position in a specific market.

Creating a blog on a PrestaShop site, however, requires fairly advanced technical skills. If you don’t have the soul of a developer, it is better to equip yourself with a module designed for this type of task. Many rely in particular on the “Blog” module of Prestashop. On the other hand, if you have some knowledge of coding, nothing prevents you from watching a tutorial and then making the necessary modifications.

Have you gone to war against duplicate content?

We can never say it enough: on the SERPs and in the digital world, content is KING. You must therefore publish unique content and hunt for duplicate texts. Contrary to popular belief, duplicate content threatens all sites even if their webmasters make every effort to adopt good SEO practices. For example, your competitors can copy and paste your own content.

If no action is taken beforehand, you risk falling victim to this situation. It often happens that e-retailers offer some of their products on marketplaces such as Amazon or Ebay. These platforms have a better reputation than an obscure online store, the content published there is considered original. Which penalizes the natural referencing of your own pages.

To remedy the problem, you will first have to learn to identify duplicate content. Fortunately, there are many options available to you, starting with the Google search engine. All you have to do is copy a piece of the text in question into the search bar and then launch a search. If this piece of text is present on other sites, the search engine will display it.

However, this method is not infallible. If the article is too long, Google will not show any matches. In order to leave nothing to chance, it is better to use specific tools such as Copyscape. The latter will scan the entire internet. To use it, however, you will have to invest a certain amount to use it. Smart people can also turn to Positeo to detect duplicate content for free. However, the tool will not always be functional. It will be unavailable from time to time when the platform is processing a large number of requests.

Have you worked on internal networking?

Internal networking is an integral part of SEO optimization worthy of the name. This work provides the means to clarify the architecture of your site and better structure it. The internal linking helps the Google algorithm to better perceive the portal.

Internal links are valuable allies in improving your SEO. They are actually used to highlight the category pages. Typically, all links converge to these pages. By doing some research, you will find a wide variety of strategies allowing you to rely on effective internal networking.

However, implementing this type of strategy requires a certain amount of know-how and, above all, time. If you want to make the right decisions and implement a coherent strategy, it is best to hire the services of an SEO consultant.

Be aware that link building requires a certain investment in e-commerce sites. You must plan a fairly substantial budget for netlinking. By focusing on the internal network, you will already be carrying out the necessary operations without spending anything.

Have you thought about referencing the images?

An online store will naturally feature hundreds or even hundreds of thousands of photos. These are all elements that could help you get to the top of Google results. Indeed, you can promote the referencing of these photos using the ALT tag. By filling it in, you will be able to establish a link between the description and the product you are selling. Enough to improve the positioning of the page which presents the product sheet.

For several years now, individuals have been able to launch a search using a photo. By doing what is necessary for your photos to be referenced by Google, you create a new conversion channel. Being listed on Google photos will certainly make a difference in the years to come. Moreover, it is now possible to take a photo of any item to find the same product for sale on an online store.

Although entering the ALT tag is important, not all themes provide the means to make the necessary modifications. If you face this situation, we advise you to add the Easy SEO module. The latter gives you the means to edit photos and enter the ALT tag even if the photos have been uploaded for a long time.