Top Ten Social Media Tactics To Watch Out For In 2023

The 10 Best Tactics for Social Media in 2023

It’s a new year and you may be wondering what to include in your social media strategy and what to eliminate. Like any other entrepreneur, marketer or business owner, this is definitely a great start!

Social media is all the rage today and the trend of using it for marketing, customer interactions and sales promotion is not going to stop anytime soon. Social media is an immediate way to achieve a plethora of business goals. They help businesses bridge the gap between them and their customers, cultivate strong relationships and gain a competitive advantage.

Additionally, any business that wants to grow its audience needs to have a presence on social media, which currently has over 4.74 billion users worldwide. But how can a business owner or entrepreneur take advantage of social media?

Discover the 10 Best Social Media Tactics for 2023

There are many social media tactics that have proven to be effective for marketers and business owners in the modern era. However, here are the main tactics that any marketer or social media manager can consider:

1. Video Marketing

Do you want to increase your brand awareness, conversions and sales? Harness the power of video marketing. Video marketing has proven to be a great marketing tool and at least 86% of businesses agree with this statement. We live in a world where customer behaviors are constantly evolving and where it has become difficult to retain them due to strong competition.

That’s why it’s worth considering video content marketing to reach a wider audience, cultivate strong relationships, and grow your online presence. There are many social media platforms ideal for video marketing today. These include YouTube, LinkedIn, Facebook and TikTok.

You can choose to create videos to educate customers about your products, inspire them to become interested in your brand, or encourage them to do so. With high-quality video content, you can double your brand’s ROI and increase traffic and followers.

2. Social storytelling

Is there a better way to tell your brand story than social media? Today, marketing products and services is quite expensive. Few brands can afford to advertise on television, magazines and radio and still make a good profit.

Storytelling is an art and has proven to be an effective marketing technique on a global scale. People are interested in brands that have a story to tell. Specifically, they want to associate with brands they can relate to.

Storytelling on social media can drive conversations and conversions. It can also increase customer loyalty. So create story-based posts to tell your brand’s story.

3. Earned Content

The use of earned media for marketing purposes has surprisingly taken over the digital sphere on a global scale. Earned media generally refers to any form of content created by the end consumer about a product or service. These forms of content include user-generated content, reviews, testimonials and ratings.

Content normally created by customers convinces other customers, either positively or negatively. When customers post positive reviews about a product, other customers are also convinced that the product is worth trying.

Today, many customers trust earned content more than owned content. So encourage your audience to create user-generated content or comment on your social media posts. This will significantly improve customer engagement and interactions.

4. Voice search

AI in social media marketing offers many possibilities, including voice search. AI and other technologies like VR (virtual reality) are simplifying the online buyer journey and also delivering incredible experiences.

With the vast improvements in technology, modern online users expect their brands to incorporate certain strategies that make their online experience seamless. Voice search tools are one of them.

At least 71% of customers in the United States today use voice search to search online and prefer it to typing. Therefore, save your audience the burden of typing by deploying voice search on your website or social platforms.

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Voice search typically helps customers discover products or information or answer questions seamlessly. It also offers an alternative to traditional means of research. So consider integrating voice search tools into your social media strategy.

5. Social Media Analytics

Leverage social media analytics to strengthen your marketing strategy. Analytics tools can provide the information a marketer needs to run a successful digital marketing campaign. Additionally, analytics tools help report and track the performance of a marketing campaign.

Data is essential to running businesses and it is through analytics that marketers can gain authentic insights. Using analytics allows marketers to better understand their audience and create content that resonates with the target audience.

Use social media analytics tools like Brandwatch, Google Analytics, Hootsuite Analytics, and Channelview Insights to lay the foundation for your KPIs. It will also help you make more informed decisions.

6. Influencer marketing

When a brand collaborates with a reputable person on social media, it is called influencer marketing. Influencer marketing is a growing field and over 90% of marketers consider influencer marketing to be an effective marketing technique.

Influencers are people with a good reputation and generally have a large number of followers. A partnership with micro-influencers can indeed help a brand achieve a good engagement rate and increase interaction with customers, as well as return on investment. Currently, Instagram is an ideal influencer marketing platform for any brand.

Additionally, you can choose to tag influencers or those who have a large number of followers to increase brand awareness.

7. Live Streaming

With video marketing being a major trend today, you can consider taking it a step further by broadcasting live videos. Live videos boost engagement and are one of the best strategies for attracting a large audience.

Live videos force social media users to stop what they’re doing and find out what live video is. They are usually intriguing and can help social media users stay informed.

Facebook claims that live videos get six times more engagement than other videos. Therefore, whenever possible, try to go live in order to establish an instant connection with your audience.

(See related article: Marketing Tips for Live Streaming on Social Media)

8. Short Content

Some marketers rely heavily on long-form content while others swear by short-form content. Either way, both long-form content and short-form content have their place in digital marketing. There is a time when short content can be more useful than long content. This includes social media ads, PPC campaigns, and other messaging.

If you really want to optimize your social media marketing strategies, consider short-form content. Whether it’s Reels, Stories, or Photos, all of these short forms of content have a higher level of engagement on social media.

However, if you want your audience to view a blog, create a short post with a link to direct your audience to the desired content.

9. The Content Marketing Funnel

The content marketing funnel is a roadmap that allows marketers to strategically engage customers at every stage of their journey. A content funnel typically has three stages: awareness, conversion, and retention.

Creating content based on a funnel allows marketers to effectively tailor content to be more appealing to the target audience. Marketers are able to visualize customers and create content that resonates with them. Consider a content marketing funnel if you want to run an optimized social media marketing campaign.

10. Use multiple platforms

There are many social networking platforms available today and the best way to get the most out of them is to choose a few that suit you best. Instead of running just one social platform, try investing in at least three successful platforms and prioritize the best ones.

For example, Instagram is undeniably a reliable social media platform for many businesses, but LinkedIn also proves to be a go-to option for organizations.

Depending on your needs, you can consider three social platforms that your audience frequents. Then create content that meets their expectations.


There are many social media tactics you can consider to effectively engage with your audience. Whether this tactic is mentioned here or not, you can consider it as long as it achieves smart goals for your business. However, choose social platforms that best serve the interests of your business.