Why should your small business care about local SEO?

The story is this: if you have a small business, you want people to know about it. The best way to turn an interested person into a customer is to appear on the search engine results page for relevant searches. If your website is properly optimized, you will appear in search results. Otherwise, you will not be found by Internet users. Hence the importance of local SEO.

Why is local SEO important?

When someone searches for something online, half of those searches are for a local result. A person is looking for a product or service as close as possible to where they live. If your online presence is optimized for local searches, you will be found by those near you.

Reasons why small businesses should work on their online presence

We can’t give you just one reason why you should work on your local online visibility, so we’ll give you several. The benefits are numerous, so let’s get closer to this topic.

Increase customer base

If you want to reach more customers, you need to be discoverable online. Even if your business has a physical location, you shouldn’t rely solely on foot traffic. When your website is optimized for relevant search terms and you work on your overall SEO strategy, you will move up in the rankings. This will allow you to reach a wider audience and increase your customer base. Visitors can become customers, but they must first find you online.

To connect with relevant customers

When you reach a wider audience, you also have the opportunity to connect with relevant customers. When you optimize your website for relevant search terms, people who search for those exact keywords will land on your website. This is where a local SEO strategy plays a vital role: your business will be more visible to those searching for your product, service or offering. Additionally, increased visitors translate into more customers and ultimately, increased sales.

Get more traffic

When you view an SEO strategy as a long-term project, you will see an increase in visitors, customers and sales to your website. But to achieve this, you must first increase traffic. When your website sees an increase in visitors, Google also considers it a reliable source of information, which results in better rankings. Of course, many other optimization elements must be put in place. But we can safely say that the more visitors to your website, the better it is for you. Increasing traffic to your website means that every visit can lead to a sale and word spreads about your business organically.

Boost sales

If you want to improve your sales rate, you need to focus on local SEO and other optimization practices. People who find you through a local search are most likely to become your customers. Each of these visits is relevant to your business and increases your conversion rate. Local visitors are also considered people ready to make a purchase. That said, it’s up to you to start working on your local SEO strategy to get the best possible results.

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Improve your GMB profile

Google My Business or GMB profile is a necessity and if you haven’t set up your profile yet. It’s time to fix this mistake. The main thing is to create an optimized Google My Business profile. This will configure all relevant data and make it appear directly in Google Search and even Google Maps. You will be able to view all the necessary information, monitor reviews, respond to them and make necessary changes to your profile. Even if someone hears about your business name through a word-of-mouth recommendation, they will still look to find you online. Your GMB profile allows you to display your contact details and show how you respond to positive and negative reviews.

Make sure your website is search engine friendly

It’s not enough to have a website to be found online in relevant local searches. Indeed, web developers generally pay little attention to search engine optimization. The only way to ensure that your website is search engine friendly is to optimize it. For example, small business owners in Australia hire professionals such as SEO Services Sydney to audit their websites and suggest any necessary changes. This step increases their chances of being found in local searches.

Improve user experience

Once you begin your search engine optimization journey, you will inevitably work on the aspects of your website that need improvement. User experience is one such area, as it is also one of the ranking factors. A user-friendly website has a low bounce rate and provides all relevant information to its users. Work on these aspects, improve the user experience and you will attract even more customers, which will increase your sales.

Gain a competitive advantage

You can have a great product or service, a great website that’s easy to use and navigate, and great customer support. But you can still be overtaken by your competitors. The way to gain a competitive advantage and ultimately surpass your competitors is to work on your online presence and search engine optimization. If all of your competitors are in these areas, you need to follow their rules to be as competitive as possible.

Get online reviews

Online reviews are necessary for your business to be seen as credible and for people to choose to work with it or buy something from it. People can leave comments on your Google My Business profile, so make sure you have a polished and optimized profile. Then, positive reviews are highly appreciated, but there will also be negative reviews. How you respond to positive and negative reviews is equally important.

In conclusion, we can say that the benefits of local SEO efforts are immense. From increased traffic to improved conversion rates, the benefits can only be positive. Work on improving your local online presence and you will be surprised by the results.