How to create a promotional campaign to increase sales

Sometimes planning and executing a promotional campaign For this to actually work and meet brand expectations can be very complex.

To achieve the established objectives, you must know the client, the brand, the message you want to convey and take care of the smallest detail of the design and service that will make up the promotion.

That’s why there are tips that can help you create a successful promotion at your point of sale, at an event or in a pop-up.

Making the most of new technologies

The digitalization of businesses is currently a common process, which is why the retail sector has seen unstoppable digitalization in recent years. Taking advantage of new technology tools and applications is a great starting point for your promotional campaigns. Digital signage, interactive screens, solutions created with AI…

There digital display and the interactive screens They are undoubtedly the most used resource, in in-store promotions they offer multiple benefits, such as visual capture, content personalization, update flexibility, customer interaction, collection behavioral data, improving the purchasing experience, sales dynamics and competitive differentiation.

These technologies generate an attractive, modern and participatory environment, increasing the visibility of offers and creating more memorable interactions, which contributes to greater engagement and greater success in marketing strategies.

Align your promotional campaign with the customer

Focusing on the customer’s tastes and desires is essential to capturing them. This is why using tools like AI to know your target is essential.

Measure your audience, discover their consumption habits, identify their needs and tastes… it will help you understand the behavior of your customers when it comes to your promotions.

Measuring audience reach for in-store promotions with new technologies involves using sensors, cameras, Bluetooth beacons, mobile apps and social media analytics to track customer traffic, preferences and behavior.

AI provides real-time insights, behavioral predictions and personalized recommendations, enabling more accurate decisions to improve customer experience and optimize promotions.

Take care of every detail of your creations

Eye-catching and original designs are the key to capturing the customer’s attention. Promotions in your point of sale that extend across your facade, look for the WOW effect, interact with the customer, look for a functional design… every detail is important.

Point-of-purchase promotional designs should be visually appealing, with striking colors and elements that clearly and concisely communicate the objective of the promotion. Readable typography, relevant images, and a prominent call to action are key to motivating customers to participate.

Maintaining consistency with the brand identity, placing the promotion in a visible location and using sustainable materials are important to ensure the effectiveness and impact of the design on the shopping experience.

Effectively execute your commercial campaigns

Homogeneous strategies are the key to transmitting a common message that leaves no room for confusion. Each element will send a message to the client and it is essential that, on the one hand, you are clear on what you want to convey and, on the other hand, that you execute it in the right way.

Aligning marketing strategies, maximizing opportunities and using external events are key approaches to developing your promotional campaign.

Maintaining a consistent message in all the elements that make up the campaign and taking advantage of moments such as external events can generate greater relevance and connection with the audience, as they help increase reach, visibility and attractiveness of the brand, thus generating a greater impact. …and customer engagement.

In short, carrying out promotions at points of sale or during events requires planning and creativity. From choosing the right strategy and effective communication to creating memorable experiences, every detail counts.

Leverage collaborations, maintain brand consistency, and use technology to measure impact. Implement these tips to boost engagement, increase sales, and strengthen your connection with your audience.

Discover the transformative power of promotional campaign well executed!