RFK Jr.’s anti-vaccine team has rallied

In the midst of the digital era, the communication strategy of public figures is undergoing a radical transformation, adapting to the demands of a public in constant search of innovative and immersive content. It is in this context that RFK Jr.’s campaign stands out, choosing to shine through **elegant and highly produced videos**, making it a remarkable initiative on social networks. However, what is surprising at first glance is the audacity of the campaign to opt for long formats for its ads, thus challenging the hypothetical constraint of the Internet user’s fleeting attention.

This scene illustrates a bold attempt to make a deeper impact, aware that these moments are valuable for **raising funds** and generating solid engagement from their audience. It seems that through these gestures, RFK Jr. is seeking not only to consolidate his reputation but also to expand his audience beyond his usual boundaries. A bet which, if it pays off, could bring it closer to the successes encountered by personalities such as Marianne Williamson, who have been able to take advantage of this strategy to establish themselves in the public space.

Beyond the purely political or strategic aspect, this communication exercise highlights a broader reality, that of a world where **simplification of explanations** is no longer enough. Occam’s razor, the principle of intellectual parsimony, seems to be losing its hold in a context where conspiracy theories are flourishing, particularly on the internet. The tragic freighter accident in Baltimore, quickly shrouded in wild speculation, is a striking example. This reveals a growing appetite for complex, even nebulous, narratives that go well beyond the search for factual truth.

Furthermore, the digital sphere continues to be fertile ground for various social phenomena, from **the rise of Truth Social’s actions** initiated by Donald Trump to the strange dynamics of conspiracy theories surrounding Kate Middleton. Meta’s choice to shut down CrowdTangle illustrates the growing complexity of moderating content without altering the transparency necessary for a healthy democracy. These elements, eclectic at first glance, are indicative of the evolution of social and political interactions in the digital age.

In a world where every post, every video can become a vector of change or a stumbling block, the ability to navigate these tumultuous waters is more than essential. It’s not just the content that matters but also **the way of presenting it**, discussing it and engaging the community around it. A perspective which highlights the growing complexity of our relationship with digital technology and information, in an environment where the boundaries between the real and the virtual are becoming increasingly blurred.