Loved and hated or even feared by many. Either way, AI or artificial intelligence is here to stay. Since we heard about it, curiosity has increased and today we can see how this Artificial Intelligence occupies a prominent place in many organizations and companies, marketing being one of the areas that has had the greatest impact.
Today there are many areas where it can be implemented in the daily life of a company. In fact, a recent study from consulting firm Boston Consulting Group (BCG) found that sales of AI-powered digital products are increasingly increasing. And it doesn’t look like it’s going to stop.
From improving marketing strategies to precise audience segmentation or managing an advertising campaign. Let’s find out what the real impact of AI is in the marketing area of a company.
Content Creation
We can say that since the arrival of ChatGPT, content generation has been transformed. And even if, for the moment, it cannot match the functions of a human being, the precision with which it writes information or even advertising campaigns is becoming more and more precise. Many companies use it with the aim of producing good quality instant content. Contrary to what many think, it is not a tool that replaces humans, but rather helps them focus on higher quality content. Ultimately, become a regular colleague.
Impact on user experience
Content capable of creating AI is user-centered. And not at the general user, but at the particular user who accesses a certain business website. So when a reader comes looking for information about your business, the AI will know exactly what they are looking for and can offer them exactly what they want.
From recommendations to precise information. All thanks to his incredible analytical skills. A clear example of this personalization system is the one used by new betting houses like those you can see on ApuestasOnline to collect information about users: from game preferences, to betting patterns or the player’s own behavior. player. With all this data, AI is responsible for personalizing the user experience and providing the best experience.
Advertisement
Advertising is another of the sectors that has had the greatest impact with AI. Its algorithms, without bias, will be able to predict what type of behavior a customer will have in the future and thus create a personalized strategy for each company.
From knowing interests, needs or demographics to offering a specific service or product, there will only be one step. A step and a significant time saving on the part of those responsible for generating the advertising campaign.
Use of chatbots
Not one or two companies have virtual assistants on their own portals. Using chatbots not only helps improve user experience, but it also offers insights into frequently asked questions by the business. And we all know that in the world of digital marketing, data and insights are power.
AI offers what is called “machine learning”. In other words, it never stops learning and continues to update its algorithms to improve over time. Chatbots that don’t use AI for their customers: fail, are uncomfortable, and don’t know how to give coherent answers in many cases. Something that automatic assistants equipped with AI have gradually improved, until they can start a conversation in practically the same way as with a human.
Marketing, as we knew it ten years ago, has changed a lot in recent times. Even more so with the incursion of AI. An intelligence that we more or less like has completely transformed the world of organizations, businesses and, ultimately, society.