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Programmatic advertising is a game changer in the advertising industry, thanks to technological improvements and data analysis. It involves the automated buying and selling of online advertising, as opposed to traditional methods that involved human negotiations and manual insertion orders.
Gourmet Ads provides brands, agency trading desks, publisher trading desks, independent trading desks, on-demand and retargeting platforms with a full range of programmatic advertising solutions. A programmatic advertising company has radically transformed the way businesses target customers.
Our international team has extensive experience in the following areas programmatic advertising and other food advertising solutions. Since 2008 we have worked with a wide range of food advertising agencies, from large food companies with hundreds of brands to traditional/smaller and regional food companies. We have been working with DSPs and SSPs since 2012.
Automated procedures that use AI and algorithms to acquire and sell advertising space are called programmatic advertising. Companies that specialize in programmatic advertising offer the tools and hardware to make it easier to buy and sell digital ads.
Configure transaction IDs for the private market
PMP bids are often exclusive or invitational programmatic advertising auctions that allow the bidder to have preferred access to the Ad Server or SSP on a semi-reserved basis for a predetermined price.
Gourmet Ads offers three types of private market prices for offers, as well as a second-price auction. The Dynamic Floor Prices option is the most popular among programmatic buyers, in which a base price is specified and the final transaction price is one cent higher than the highest bid. In addition, the price is fixed regardless of the amount of the offer. This option is ideal for buyers who need programmatic price certainty. Our No Price Floor option allows customers to bid on what they believe the inventory is worth and pay a fair market price for the goods at that time, similar to what you would see if you buy on Open Exchange. The most important advantage is buying on the stock exchange with many campaigns per operation. The floor price is not supported by all DSPs; Please inquire to see if your DSP is supported.
Programmatic Management Services
Entrust your programmatic marketing to our experts.
When it comes to Gourmet Ads and our Manage Service offering, we have a unique set of algorithm-based buying models that we apply from the start to ensure campaign success. While all Managed Service campaigns are marketed on a cost per click (CPC) basis, we can now implement optimizations such as;
- CPA stands for Cost Per Acquisition.
- CPC stands for cost per click.
- CTR stands for Click Through Rate.
- View rate
- Video completion rate
Since 2008, we have provided managed services (also known as Direct IOs or Insert Order Campaigns) to brands and their advertising agencies, resulting in hundreds of campaigns.
Our staff not only has the strategic and tactical expertise needed to ensure success, but we also have a global advertising operations footprint spanning three continents, allowing us to continually monitor and improve your campaign day and night.
Good deals
Smart Deals are a type of PMP that is created within the Appnexus Ad Server using data science and machine learning and is based on specific campaign KPIs in real time. Previously, we used historical data to feed back impressions into a Deal; now, with Smart Deals, the Ad Server takes care of this automatically.
Guaranteed programmatic
Unlike traditional PMPs or Deal IDs, Gourmet Ads allows buyers to lock in programmatic collateral on an individual basis with Higher Priority. Programmatic collateral, a special type of inventory reservation, provides the highest level of quality and reliability. Programmatic guarantee allows advertisers to reserve inventory with a guaranteed number of impressions on specific premium publisher sites.
Classified offers
Finding a way to consistently expand programmatic offers based on performance KPIs can be a challenge for some programmatic buyers (especially when using their first-hand data or any type of narrow targeting).
Gourmet Ads now offers a scalable solution called Curated Deals. Curated Deals differ somewhat from our Curated Supply Deals, which are normally set up in Appnexus. Curated Deals are completely personalized and brand-free.
Viewing with Confidence
With Gourmet Ads, advertisers can buy visibility with confidence. Whether an advertiser wants general industry statistics or a more in-depth understanding of ad visualization, Gourmet Ads offers a solution that will meet their goals.
Gourmet Ads offers two visualization solutions for advertisers who consider visualization analysis a fundamental KPI for their campaigns. Private Marketplace Deals runs both viewing choices, and depending on your needs, we offer both MRC Viewability Standard and GroupM Viewability Standard.
Programmatic report
Gourmet Ads Programmatic Reports is a simple solution. Every month, we provide programmatic buyers and brands that trade programmatically with full transparency on the sales side. We also provide our full deal report to media traders.
Programmatic Marketing
You can manage when and how often your ads are shown to potential customers, as well as which publishers serve them. With programmatic marketing, you’ll only have to pay for successful ads that are sent to the appropriate audience.
Using programmatic marketing involves increasing and optimizing spending and resources. By shifting most of the workload to a digital platform, programmatic marketing simplifies the acquisition, placement, and optimization of the marketing process. Advertising buyers manually acquire digital ad space for their clients, which always involves a human element. However, programmatic marketing automates most of the process using cloud-based DSPs and their algorithms.
Always looking for good deals
Our always-on offers can be used for any programmatic campaign and are divided into three categories: Placement-based offers, contextually targeted offers, and audience-based offers.
Integrated demand management platform
DSP companies rely heavily on integrated programmatic advertising. Multiple supply-side platforms (SSPs), ad exchanges, and publishers all offer real-time ad inventory that advertisers can purchase through DSPs.
Benefits of Programmatic Advertising
One of the main benefits of programmatic advertising is its effectiveness. Programmatic advertising uses automation to place ads more accurately, faster, and more cost-effectively than previous techniques. This efficiency benefits both businesses and consumers by making ads more relevant and personalized to their interests.
We can help you with everything « programmatic », from negotiating deals through our managed or curated offering to running programmatic campaigns (managed services) to achieve your KPIs. Programmatic advertising campaigns should be managed and optimized through programmatic campaign management. This includes defining campaign objectives, creating advertising creatives, choosing target markets and monitoring the effectiveness of the campaign.
