What marketing strategies should be used to promote online gaming?

In the very lucrative and increasingly successful world of online gaming and betting, competition is raging and marketing strategies to promote this type of activity are becoming more and more varied on a digital scale. The gaming industry is constantly evolving and each player wants to do well in the game. Among the strategies adopted to promote these online activities, here are the 3 most widespread methods.

Content Marketing

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To be able to attract traffic related to live sporting events, the most used content strategy is to publish on news sites, and more precisely on those present in the Google News news feed. By increasing your visibility in this way, you will have the assurance of offering your site significant visibility. This practice is also very common in the world of live betting.

A content strategy also has the advantage of working on the brand image and games offered by the casino, which is, as we all know, essential for the sustainability of any commercial activity. Another aspect of content strategies is that of communication. Indeed, a post, a video or a press release written by a copywriting professional will be able to provoke either curiosity or the desire in the reader/visitor to test the service in question. A significant aspect, expensive but profitable in the medium and long term.

Implementing a content strategy for an online gaming or betting site also requires not ignoring an effective SEO strategy. Indeed, a major part of the traffic on this type of media comes from search engines, placement on the most competitive (and therefore profitable) queries is therefore essential.

Marketing on social networks

To attract new users to an online gaming platform, it is imperative these days to be present on social networks. Twitter, Facebook, Instagram and Linkedin offer so many opportunities to attract new users that it is also possible to target them precisely thanks to advertising campaigns and the news feed.

To assert your presence on social networks and provoke interaction with your followers, a Community manager is ideal. Its role will be to run your page, and to communicate regularly about future online events. Being present is one thing, but generating interactivity with social media users and gaining their trust is another! here again, entrusting the task to a professional is an essential step to ensure the success of your campaign within social networks.

Newsletters

Despite what you might be tempted to believe, no! Newsletter is not dead! quite the contrary. The newsletter, by which I mean an advertising email, still remains a medium of choice for creating traffic and generating interaction with the user. Indeed, what does a “connected” person do these days when they get up? bathroom > coffee > news and … reading his emails.

To succeed in an email marketing campaign, you must first be able to retrieve the addresses of users potentially interested in the subject or, failing that, go through a third-party company with a substantial and compliant database. obviously to the GDPR in the European Union. Particular attention must also be paid to the added value of the content. 100% advertising content will tend to end up in the user’s spam folder.

It’s up to you to be as creative as possible to attract new players and face incisive competition!