Why and how to become a franchisee in 2021?

Becoming a Franchisee is a business model which, nowadays, is enjoying growing success with entrepreneurs from all walks of life. Whether your field of activity is crafts or commerce, choosing to become a franchisee offers you many advantages. If you want to know more about this alternative way of becoming your own boss, to know the risks and the advantages, the rest of this article is likely to hold your full attention!

Becoming a franchisee, a business like any other?

Before getting to the heart of the matter, it is important to understand what becoming a franchisee yourself involves. A franchise is defined in fact as an agreement concluded between two entities. On one side is the franchisor and on the other, the franchisees.

The contract previously negotiated between the two entities offers the right to the franchisee to exploit the brand owned by the franchisor, and as a result, to benefit from its brand image, its acquired know-how as well as a accompaniement. For the Franchisee, this type of contract has many advantages and the investment represented by this business model is very quickly profitable.

Becoming a franchisee: Saving time and guaranteed success!

The many advantages of the very principle of franchising mean that every year, more and more business creators and investors are joining it. Indeed, by becoming a franchisee of a successful brand yourself, it will be much easier for you to gain trust and popularity among your future customers. This is the very principle of what is more commonly called, the repetition of success.

As you will have understood, the advantage of becoming a franchisee does not come down to acquiring the right to operate a successful brand belonging to a third party company, but to being able to apply the recipe for its success to the letter and to benefit from the various advantages of the brand’s network.

The field experience acquired by the franchisor is indeed a major asset for the (future) franchisee! Indeed, the know-how that he has acquired over the years and what has led him to success has been condensed in the form of a « turnkey » concept including a visual identity, sales methods , of the Marketing strategy, prospect/supplier catalog and much more. A recipe leading straight to success and a concept, all condensed in a document called the Operating Manual.

What are the obligations of a franchisee?

If you choose to become a franchisee, it is important to know the obligations because, in fact, to have the privilege of being able to exploit the image of a successful brand, you will need to adopt a few simple rules. You should :

• Respect the methods imposed by your franchisor.
• Respect the concept of the franchisor you have chosen.
• Obligation to follow developments in the adopted concept over time.
• Obligation to supply your stock from approved suppliers.
• Consult the various information and comments from your franchise network.
• Respect the terms of the contract.

Don’t forget either that as a franchisee, your role will be to maintain a rewarding and auspicious brand image with your customers.